22 uppsatser · sida 1 av 2
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… strategic work of companies. Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations …
En studie om hur en riktad varumärkesutvidgning påverkar feedbackeffekten i ett EMVs olika målgrupper
… context of private labels. One main thing that separates private labels from national brands is the fact that private labels are stretched to multiple categories and must therefore appeal to a much broader group of consumers than national brands. In our study we investigate a …
When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When …
… use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions …
En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
Abstract Title: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationality Author: Frida Hansson Subject: Media and Communication Studies C Period: Fall semester 2010 Length: 38 pages …
Går det att överleva utanför de stora strukturerna inom godstransportbranschen?
… use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions …
Hur svenska livsmedelsföretag använder sig av sitt svenska ursprung vid marknadsföring internationellt
Aim: Nation Branding has become an important phenomenon during the last couple of years. The concept talks about how to promote a product by using the features of a nation to gain profit. Among the years many countries has established a strong Nation Brand abroad. In the long …
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating …
Hur Visit Sweden marknadsför Sverige internationellt
Bakgrund: Till år 2020 ska antalet exportmogna svenska destinationer ha mer än fördubblats. Detta enligt projektet Nationell strategi som bland andra aktörerna Visit Sweden, Svensk Turism och Swedavia igår i. Visit Swedens roll i projektet är att marknadsföra Sverige till …
… i jämförelse med konsumenternas upplevda image dels i Sverige och dels internationellt. Författarna har använt tillfällighetsurval som underlag för enkätundersökningarna. En intervju med Chief Operating Officer på Axcent of Scandinavia, Liisa Männistö, har genomförts. Detta för …
En fallstudie om kulturell representation och dess möjligheter att stärka Sverigebilden utomlands
… of cultural diplomacy can be seen as a means, in the purpose of reinforcing a nation’s brand. During a two week period, about 140 visitors to the exhibition "Tio fotografer" at the Swedish Institute in Paris responded to a statistical survey, which examined whether their visit …
En jämförande studie mellan tre postkonfliktländer
… 2011 a series of violet events accord in the city of Örebro witch made several national headlines in different media. The nature of these actions was of a kind that started a discussion regarding the security for citizens in Örebro. It is this series of events that constitute …
<em>- En fallstudie av Örebro stads varumärke</em>
… 2011 a series of violet events accord in the city of Örebro witch made several national headlines in different media. The nature of these actions was of a kind that started a discussion regarding the security for citizens in Örebro. It is this series of events that constitute …
En fallstudie inom djurrätt
… of cultural diplomacy can be seen as a means, in the purpose of reinforcing a nation’s brand. During a two week period, about 140 visitors to the exhibition "Tio fotografer" at the Swedish Institute in Paris responded to a statistical survey, which examined whether their visit …
En fallstudie om Svenska institutet
The Swedish Institute is a public agency promoting Swedish interest, national image and confidence around the world. This work attempts to investigate how communication and a process over time influences and effects public diplomacy. The analytic discussion is based on a single …
